Welcome to the Words to Live By Journal.
Read all about digital marketing, brand messaging, and intentional copywriting. Leave feeling refreshed with recommendations for creative business resources and some industry hot takes!
Why your images aren’t enough to market and sell for you
If you are a solo wedding photographer, you know challenging it is to sell on social media, find clients who appreciate your worth, and find a steady flow of clients to book up your calendar. Here are some mistakes that you may be making in the process (and how to fix them).
What storytelling can teach you about writing better copy
Your favorite movies, musicians, and books have ben teaching you something all along about marketing and you just haven’t realized it…yet.
This is the most effective way to do market research
Ever read a sales page or website and think: how did they know exactly what I was thinking and going through?
It all comes down to this super valuable research technique that no one is talking about: until now.
Why your right-fit clients are leaving your website
Have you ever had a bad customer experience at a restaurant, despite it having a great reputation? Well, your website could be like that. But not after you read this post.
You may be accidentally isolating your audience. Here’s how to fix it.
There is no shame in the game. Here are some alternatives to commonly used language that could be a turn-off for your audience (and not because they aren’t the right fit for you).
6 steps to making sales without selling
Do you shudder when you here that you have to sell? Same here. But here’s how to sell WELL (btw you have seen it before…)
What does copy with personality look like when you are quiet, reserved, or an introvert?
There is a way to show personality when you aren’t bold or bubbly.
Who is your Ideal Client (and who isn’t)?
Have you ever been told to find your ideal client and create content for them, but have no idea what that means? Here is the breakdown of the so-called “ideal client”
No pressure ways to network for people who hate networking
Calling all Introverted Entrepreneurs: This one’s for you. Because networking can be your chance to shine.
The Ultimate Guide to Email Marketing in 2023
Should you start an email list in 2023? Is email marketing really all that it’s cracked up to be?