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Words To Live By
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Crafting empathetic, intentional, and soulful copy for values driven businesses.

Want to know what strategies to "attract" your dream clients? It all comes down to where they are. No, I don't mean physically, but in their journey as a customer. This all comes down to the marketing principle of stages of awareness. W
Part II: Your Brand's What What makes you different than all the other choices out there? 🤔 Let's be honest, true originality is rare. There were computers before Windows and Mac, but they stood out for their innovation. ❓ How did they do it? 🙌
The next step of brand messaging is figuring out who you are serving. 👉🏾Despite everything you have read, an ICA that focuses solely on demographics, won't help. 🫥What you need to do is find the shared problems that they have. 💌 Say you are a

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Words to Live By helps business owners who want to make an impact–no matter how big or small–create, tell, and sustain their narrative so that it attracts the right people and converts (because it doesn’t have to be either or).

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Website & Brand by Samara Bortz at In Tandem Studios